REALLY Know Your Customer Podcast

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Let Tony Bodoh and Betsy Westhafer be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views.


Growing the company. It’s the CEO’s #1 priority. And yet oftentimes a gap exists between the strategies of the CEO and the demands of customers. This strategic gap slows growth and erodes your competitive edge while exposing your organization to unnecessary risks. By gaining a deep awareness and understanding of this chasm, CEOs can lead the charge to align the strategy, promises and experience to gain customer loyalty and advocacy and eliminate the friction that can open the door for a mass exodus to the competitor. If you’re in the C-Suite and concerned about the growth and velocity of your company, REALLY Know Your Customer is the podcast for you.

Let Betsy Westhafer and Tony Bodoh be your guides to show you how to close the strategic gap that exists between your company and your customers. With insights from experienced executive-level guests, this podcast will change the way you think as a leader and will challenge your views on how to build a winning strategy supported by operations and tactics that leverage your key customer relationships.

Your Co-Hosts

Tony Bodoh
With over 25 years of dedicated experience in unraveling human behavior and business dynamics, Tony Bodoh stands as a true master of executive coaching. His insatiable curiosity and profound insights into decision-making have propelled him to guide executives and business owners towards exceptional success.

Tony's journey from history and economics to marketing analysis laid the foundation for his transformative influence. From revolutionizing convention center designs at Gaylord Hotels for a $40 million annual revenue boost to reshaping customer experiences through innovative text mining, his impact is undeniable.

Since 2009, Tony's consultancy has been defined by comprehensive customer experience strategies. He's the visionary behind the Admiration Equation, driving customer admiration and remarkable ROI across industries. His adeptness in decoding positive behavior change has further solidified his reputation as a problem-solving virtuoso.

An accomplished author with four bestsellers to his name, Tony's courses and workshops continue to transform lives. He's a co-host of the Really Know Your Customer Podcast and a respected figure in leadership workshops at Vanderbilt University Medical Center.

Tony's influence extends beyond accolades. He's guided the Cleveland Cavaliers, Fortune 100 financial firms, the US Army's 10th Mountain Division, and countless entrepreneurs and executives through the Beast Triggers programh. Notably, he's been honored with the Excellence in Coaching Award by the Brave Thinking Institute and recognized as one of the Top Customer Service Movers and Shakers to Follow.

Join Tony Bodoh's transformative journey, where profound insights and data-driven strategies reshape success for executives and business owners. Tony continues to lead impactful discussions and drive change that matters.
Betsy Westhafer
Areas of Expertise: Customer Engagement, Entrepreneurship, Leadership

Career Highlights: Co-author of “The Rarest Advantage: How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” and a #1 Best Seller, “ProphetAbility, The Revealing Story of Why Companies Succeed, Fail, or Bounce Back.” Co-host of the podcast, “REALLY Know Your Customer.” Launched CongruityConnect – an AI-driven Digital Advisory Board platform.

Personal Interests: Family. Boating. Hiking. Being outside every chance I get. Oh, and family. (It truly deserves two mentions.)

What I love about business: I just love that business people have the power to grow world economies, create something from nothing, engage globally, and provide products and services that help people and companies thrive.

Why The Congruity Group? My inspiration every morning is helping our clients grow. That is our mission here at Congruity, and it drives everything we do. As cliché as it may sound, our success is not only the success of our clients, but the success of our clients’ clients. As the leader of this organization, clients have my personal promise that we will always do everything we do with the goal of standing by their side to achieve their vision of outrageous success.

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